Your audience wants stories.
We know how to tell them.
The stories that matter most
We are an agency built to tell stories.
We know what stories people want to hear, how they want to hear them and how to keep everyone coming back for more.
We help our clients become publishers, creating content that meets audience needs. We provide a full-service operation – from concept to delivery, in every format, for every channel. And we commercialise our clients’ owned platforms.
We connect brands to customers, helping them control the purchase funnel from inspiration right through to sales.
Who we work with
We partner with many of New Zealand and Australia’s most iconic brands and associations.
How we operate
The right strategy
We use leading research and insights on brands, markets, customers and competitors to carve out a creative white space for our clients. Our content cuts through the noise to help build long-lasting customer relationships. And we always measure results to keep evolving strategies.
About UsThe right team
We are a talent-driven business. We employ the region's leading media, content marketing and communications experts. Our content and sales teams have proven themselves at the coal face of consumer publishing. They understand service and live and breathe our clients' brand values.
Our TeamThe right content
We have a network of experienced experts in all categories who create award-winning text, photography and videos to bring brands to life across all channels. We always deliver the right content at the right time for the right audience. Our content doesn't interject; it connects.
Our WorkThe right channels
We develop bespoke strategies and/or partner with media agencies to amplify owned content across third-party channels, as well as our own trusted media network. And we can also offer exclusive amplification solutions through News Corp Australia's media network.
Rare CreativeThe return on investment
We understand that content always needs to deliver an ROI. So we use analytics to ensure we hit our targets for reach, engagement and action. We also commercialise our clients' owned channels, helping to fund content while connecting third-party brands to appropriate audiences.
Media SalesUpdates
Our Network
The Medium Rare network helps brands engage their customers in myriad ways. Our structure allows us to respond to all client briefs.
Medium Rare Content Agency helps brands become always-on publishers across their owned channels; Rare Creative generates multi-channel native content solutions; Story(ation), our digital and social agency, specialises in creating campaign-driven strategies.
And, as a part of the News Corp family, we can also offer exclusive insights and partnerships.
