Who We Are

We are the region’s leading content agency

Run by the region’s most experienced content marketers, Medium Rare New Zealand offers clients the best of both worlds: The creativity, agility and service mentality of a dedicated agency with the insights, analytics and reach of the region’s leading media company.

We provide a wide range of content, production and sales services. But it is our core strategic offering that sets us apart.

We are content strategy experts

Each client has its own specific needs and goals, so we tailor our strategies accordingly. Our extensive publishing experience, strong talent pool and access to extensive research and innovations allow us to future-proof client strategies.

We specialise in premium content

With a wide network of local and international contributors, we create high-quality content across all categories, based on specific audience needs.

We commit to our clients

Our long-term contracts allow us to set up dedicated teams to live and breathe our clients’ brand values.

We develop deep relationships

We provide extremely high levels of service against agreed SLAs and KPIs, working closely with our clients’ internal and external stakeholders.

We embrace innovation

Our world-class tech stack enables clients to store, share and reuse content, communicate efficiently and measure performance.

We have market-leading sales capabilities

Our proven track record in revenue generation allows clients to reinvest in their content outputs. We know how to work closely with buying and merchandising teams.

We stay up to date

We constantly seek to learn more about our clients, our advertisers and the market. That way, our content always remains relevant.

 

 

 

What People Say

Liz Inglis

Marketing Manager, AMI

“Storyation (part of Medium Rare NZ) has been our content agency for three great years and together we have built a compelling content strategy that aligns with our brand and resonates well with customers and the wider public. They are masters at bringing AMI’s stories to life, and as a result of working with them, we have successfully (and substantially!) boosted our social presence and online engagement.”

Melissa Dawson

Strategic Engagement Manager, Paralympics New Zealand 

“Storyation (part of Medium Rare NZ) was a wonderful partner and really brought our vision and dream for this project to life by creating wonderful feature stories, enabling us to provide quality written content to local media. The writers connected in a special way with our Paralympians and told their stories passionately. We can not thank the team enough from their commitment to and support of the Paralympic Movement in New Zealand.”

 

Gabrielle Markwick Brown

Marketing Manager State Insurance

“Over the last couple of years, we’ve been working with Storyation (part of Medium Rare NZ) as our lead content agency. The team has been invaluable in co-developing a content and social strategy aligned to our brand and objectives; carving out a unique voice for State through a series of omnichannel content initiatives, growing and engaging our social audiences, and providing added value to our customers through relevant, relatable content that helps reinforce State’s brand platform.”

Jo O'Sullivan

Former Sponsorship Manager Tower Insurance

“I worked with the team at Storyation (part of Medium Rare NZ) on storytelling videos with Paralympics NZ in the lead up to Tokyo and was moved by the process and the content. The team worked hard to understand the organisation, its products, uniqueness and relaying to the world why these things matter. When we truly engage in a story, we shift from disbelief to belief. From apathy to empathy. Ignorance to acute awareness. And the power of this combined with the strength and resilience of these Para-athletes made for memorable content. It was an absolute dream working with them.”

Alan Joyce

CEO, Qantas

“We set Medium Rare a tough challenge, because we wanted them to respond to the massive changes we’re seeing in the way people travel and in the way we talk to our customers. The work that Medium Rare has done is a perfect reflection of all those things that the Qantas brand represents.”

 

Our Network

The Medium Rare network helps brands engage their customers in myriad ways. Our structure allows us to respond to all client briefs.

Medium Rare Content Agency helps brands become always-on publishers across their owned channels; Rare Creative generates multi-channel native content solutions; Story(ation), our digital and social agency, specialises in creating campaign-driven strategies.

And, as a part of the News Corp family, we can also offer insights from, and exclusive partnerships with, Australia’s No.1 media company.