DARE

DARE is delivered directly to the homes of 90,000+ policyholders of Greenstone’s Australian Seniors brand, providing advertisers with an unprecedented opportunity to reach a highly engaged audience of decision-makers.

• 90,000+ guaranteed distribution to a highly engaged audience, six times a year
• 91% trust the content and recommendations in DARE magazine*
• 80% of readers have taken action after seeing an ad in DARE magazine*
  
• 94% of DARE Australian Seniors customers look forward to receiving each issue*
  
• 68% are reading the magazine cover to cover, and over a third spend more than 1 hour engaged with each issue*

*Source: DARE reader survey September 2021

Australians aged 50+

• Make up 30% of the full-time workforce
• Account for almost half of Australia’s C-suites (45%)
• Account for 41% of Australia’s Big Spenders on discretionary items such as travel, entertainment and leisure
• Have an average in savings and investments of $358,860 and have significantly more wealth than the average Australian ($246,090 in savings and investments)
• Represent two-thirds of Australians with $1million+ in savings/investments
• Account for 70% of Australia’s home owners

Source: Roy Morgan September 2021

Charisse Villamaria
National Sales Manager, DARE
+61 403 132 430
charisse.villamaria@mediumrarecontent.com