La Dolce Vita: BVLGARI x Qantas

A MULTICHANNEL BRAND PARTNERSHIP CONNECTING WITH EXCLUSIVE FREQUENT FLYERS
 

What

Channels: event, print native content, digital native content
As one of the most exclusive and premium brands in the world, BVLGARI is very protective and does not often invest in branded content. Rare Creative successfully pitched and delivered an exclusive, multichannel content partnership for BVLGARI that included: 

  • Print native content: A beautiful four-page magazine brand partnership on Rome that reflected BVLGARI’s brand heritage CLICK TO VIEW
  • Digital native content: A native online gallery on soaking up la dolce vita in the eternal city 
  • Event: An exclusive Platinum One event held in BVLGARI’s Sydney boutique
 

Watch

 

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