Meet The Locals: Amex x Qantas

Channels: print native content, digital native content, video, social, digital display, email
American Express briefed Rare Creative to amplify the launch of the 100,000 Qantas Points American Express Ultimate Card campaign and align with its global brand strategy “Who Will You Meet?”
We developed Meet the Locals: a campaign to tell the stories about the people you can meet when you travel, and to show that Amex is the card that can take you there. This included:

• Print: An eight-page print feature on immersive and authentic local experiences
• Social: Emotive videos showing who you can meet on excursions in Mongolia and Papua New Guinea
• Web and EDM: Web photo galleries on Qantas Travel Insider and amplification via a digital display campaign across web and EDM