Providing expert advice and support to Australian businesses

Businesses across all sectors have been disrupted due to the impact of the COVID-19 pandemic.

Roy Morgan reports that 81 per cent of small businesses with an annual turnover of between $1 million and $5 million are being affected by COVID-19¹ and business confidence in March 2020 was at a record low².

Businesses face myriad challenges from disruption of supply chains, fast-tracking of workplace technology needs, new or amended government legislation, changing consumer behaviours and needs and, of course, the fiscal implications that relate to the human face of the crisis – the standing down of workers.

“For Chartered Accountants ANZ, we quickly created a suite of digital and social articles covering the impact of the crisis across all member segments, resulting in significant increases in shares and engagement for all content. ,” says Margaret Merten, Head of Content, Business & Entertainment.

“Members even wrote personally to express their gratitude to the organisation for such timely, helpful content.

“Then, in the June/July issue of Acuity, we created a special report around the vital role that Chartered Accountants will need to play in a radically different world, covering such key topics as insolvency, tax responsibilities and preparations for the new normal.”

For brands seeking to communicate with business leaders or organisations, a delicate balance must be struck between expert information, practical advice and the need for compassion in content.

Membership organisations, in particular, are exactly where people turn to when they need trusted advice to help them navigate the unknown.

Getting the content balance right can help build long-term brand equity and drive short-term advocacy.

Need support for your business? Click here to access our Acuity team’s COVID-19 Resource Hub

And download our COVID-19 Guide for more great examples of business content during the crisis

Sources:
http://www.roymorgan.com/findings/8328-impact-of-coronavirus-march-2020-202003160441
https://www.roymorgan.com/findings/8368-roy-morgan-business-confidence-march-2020-202004060450