Medium Rare clients recognised at International Content Marketing Awards

September 10, 2020

Medium Rare is proud to share that it has been nominated as a finalist for Content Marketing Agency of the Year (100+ employees) at the prestigious International Content Marketing Awards, run by the US-based Content Marketing Institute (CMI).

The CMI had already recognised Medium Rare on August 26, with the announcement of six winners and six finalists for its content partnerships with Coles, Jetstar, Bunnings, The Australian Institute of Company Directors and Qantas.

Yesterday’s announcement is recognition of Medium Rare’s stellar performance across all content marketing categories.

The agency has also been nominated as finalist for three additional major awards for its campaign work with BankSA, Jestar and Coles. The winners of these awards will be announced on October 14.

About the awards, Gerry Reynolds, Managing Director, said: “These are the most competitive content marketing awards in the world. Being a finalist is a big achievement. Being a winner is a huge accolade.

“Now more than ever, we are seeing how important storytelling is in the marketing mix. These awards are a well deserved recognition of great stories that have not only engaged millions of customers but have also delivered business results.”

Finalists (winners announced on October 14): 

• Medium Rare: Agency of the Year for agencies with more than 100 employees
• Coles: Project of the Year
• Jetstar: Project of the Year
• BankSA: Branded Content Campaign of the Year

Winners announced August 26:

• Coles: Best Content Marketing Multi-Year Program
• Coles: Best Integrated Content Marketing Program
• Jetstar: Best Transportation Publication
• Jetstar: Best Hospitality/Travel Publication
• Bunnings: Best Retail Publication
• Company Director: Best Association Publication

Finalists announced August 26:

• Bunnings: Best Print
• Company Director: Best Overall Editorial – Print
• Qantas: Best Content Marketing Program in Travel/Tourism
• Qantas: Best Content-Driven Website
• Qantas: Best Hospitality/Travel Publication
• Qantas: Best Overall Editorial – Digital 

Storyation, which is wholly-owned by Medium Rare, also picked up three finalist spots for its work with NRMA Insurance: Best Content Marketing Program in Financial Services, Best Use of Instagram/Snapchat in Content Marketing and Best Content Marketing Multi-Year Program.

The Content Marketing Awards are presented and owned by the Content Marketing Institute, to recognise and award the best content marketing projects, agencies and marketers in the industry each year. The 2020 Content Marketing Awards include 85 categories recognising all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards is the largest international content marketing awards program.

For more information on the Content Marketing Awards go to: contentmarketingawards.com

For more information on the Content Marketing Institute go to: contentmarketinginstitute.com