NEWS, WORK
Medium Rare appointed by Auckland Council
Auckland Council has appointed Medium Rare-owned Storyation to produce the bi-monthly OurAuckland magazine delivered to around 550,000 Auckland households.
The three-year deal also includes the production of video and digital content across a range of channels as part of building a future-proof content eco-system.
Auckland Council Communications Manager Dan Lambert said the Council wanted to give Aucklanders “relevant and timely information, and makes them feel proud and part of the city they live in.”
“With its combination of experienced journalists and digital expertise, the team at Storyation is well placed to help us reach even more Aucklanders with content that connects them with everything Tāmaki Makaurau has to offer.”
Storyation Managing Director Lauren Quaintance said: “Auckland Council serves one of the most populous and diverse local government areas in Australasia, and it’s not only important to ensure we give them the right content, it’s critical that it’s delivered in the right channel at the right time.
“We’re thrilled that Auckland Council recognised that Medium Rare is the largest and most experienced content agency and custom publisher in Australasia, we’re able to help them with their goal of building a future-proofed content eco-system.”
The OurAuckland team is based at Medium Rare’s NZ office in Karangahape Road, Auckland.