WeChat selects David Jones beauty campaign as best-in-class

WeChat has selected David Jones’ SS20 Beauty campaign as a part of a global showcase of best-in-class activity. David Jones is the only international department/retail store featured on the list.

The beauty campaign, themed FULL BLOOM, included video, imagery, emails, in-store visual merchandising, a 36-page print booklet and shoppable article pages hosted on the JONES blog, with creative direction weaving all channels together. Our team also partnered with David Jones to use this content to deliver a WeChat campaign to a Chinese-speaking audience.  

WeChat notes: “With clever use of shoppable product display functions and rich graphic design elements, the campaign achieved a CTR of more than double that of industry benchmarks.”

About the recognition, Nick Smith, Group Content Director, said: “It is a privilege to work with forward-thinking clients like David Jones who are willing to innovate on different platforms. The WeChat campaign was a collaborative effort and we are happy to have played our part.”