David Jones engages Medium Rare as its content agency of record. Our remit is to lead content strategy and production across all channels with an editorial approach that is inspiration-led (not product-led), offering an authoritative and expert edit that drives both loyalty and sales.
We created a world-class content team of style and fashion experts that works closely with David Jones to plan and produce all content based on customer insights with multiple channels in mind. To create content that truly engages, the team looks closely at search, social and customer behavioural data and layers this against David Jones’ own market data.
We now produce JONES magazine and regular multi-channel campaigns for events such as fashion launches, beauty awards, Christmas and Mother’s Day.
Philippa is a highly respected fashion stylist and brand consultant with over 12 years’ industry experience gained through her most recent role as Senior Fashion Editor & Market Director at Vogue Australia. Philippa previously worked both in Australia and around the world as an editorial stylist and brand representative.
“We share the moods of the season and the inspiration behind the trends. We give you access to the very best designers, muses and influencers. And we provide solutions for both everyday and special occasion styling needs. Our aim is to make you pause, make you care, make you smile. We want to help you make your own statement.”
Coles Health & Beauty
Bunnings
Australian Institute of Company Directors
Qantas