Jetstar Asia magazine is an extremely important communication tool for Jetstar Asia as it is the only inflight entertainment available onboard all flights.
However, the magazine was facing some big challenges: there was a very limited local presence (with most magazine production taking place in Australia) and there was no commercial or digital integration.
Our brief was to create a new multichannel approach for content that heavily focussed on the local market.
Our team rebuilt the Jetstar Asia content ecosystem from the ground up with a completely new local team lead by Kamei Cheong, former Editor of Cleo Singapore.
Kamei worked with Jetstar Asia Art Director, Sheryl Seah, and Jetstar Australia Creative Director, Jon Gregory, to localise the designs so there was consistency between the two titles but with the right touches for the SEA audience.
The team developed a new digital content strategy with a brand new hub for the Singapore market that is planned and produced by Kamei’s content team to maximise efficiencies.
Our content team also worked closely with our local sales partner, Phar Partnerships, to create new multichannel and native content packages.
*Adobe Omniture
Qantas
Jetstar