Medium Rare wins prestigious International Content Marketing Institute Awards

July 29, 2021

The US-based Content Marketing Institute has awarded Medium Rare four wins and 12 finalists for its content partnerships with Qantas, Australian Seniors, Australian Institute of Company Directors, Officeworks, David Jones, Coles, BankSA, Bunnings and Chartered Accountants ANZ at the International Content Marketing Awards, announced yesterday in Cleveland, Ohio.

About the awards, Stephanie Stahl, general manager, Content Marketing Institute, said: “I’m blown away by the quality of content marketing work we’ve seen in this year’s Content Marketing Award entries. This year’s contenders showcase some of the most innovative, creative, and successful work I’ve seen. It’s beyond exciting to see how the content marketing industry has grown over the last 10-plus years.” 

About Medium Rare’s winners and finalists, Gerry Reynolds, Managing Director, said: “We are honoured that so many of our clients and teams have been recognised on an international level at such competitive and prestigious awards.”

“Medium Rare continues to push boundaries across all forms of storytelling – from print and podcasts to emails and Reels – placing brands in the context of customers’ lives in meaningful ways. These awards reflect the amazing creativity of our teams to engage customers across all channels and deliver results for our clients.”

Winners:

• DARE for Australian Seniors: Best New Print Publication
• Company Director for AICD: Best Publication Design
• Qantas: Best Content Driven Website
• Qantas: Best Hospitality/Travel Publication

Finalists:

• Noteworthy for Officeworks: Best Content Driven Website
• Noteworthy for Officeworks: Best Content Marketing Program in Retail
• JONES: Best Content Marketing Program in Retail
• JONES Beauty Awards: In-Person or Virtual (Event) Content Marketing Strategy 
• Coles: Integrated Content Marketing Program
• Coles What’s for Dinner LIVE: Best B2B Content Marketing Campaign
• BackSA Christmas Gift Guide: Best B2B Content Marketing Campaign
• Staying Grounded for Bunnings: Best Podcast/Audio Series
• Life’s Booming for Australian Seniors: Best Podcast/Audio Series
• Acuity: Best Association Publication
• Company Director: Best Association Publication
• Qantas: Best Content Marketing Program in Travel/Tourism/Hospitality

Storyation, which is wholly-owned by Medium Rare, also picked up one win and one finalist spot for its work with NRMA Insurance: Best Use of Instagram/Snapchat in Content Marketing (winner) and Best Content Marketing Program in Financial Services (finalist).

The Content Marketing Awards, presented and owned by the Content Marketing Institute, recognise the best content marketing projects, agencies and marketers in the industry each year. The 2021 Content Marketing Awards include 85 categories recognising all aspects of content marketing from strategy and distribution to design and editorial. The Content Marketing Awards is the largest international content marketing awards program.

For more information on the Content Marketing Awards go to: contentmarketingawards.com

For more information on the Content Marketing Institute go to: contentmarketinginstitute.com