Priceline, one of Australia’s leading healthcare brands, tasked Medium Rare with creating engaging content in order to cement itself as the leading health and beauty destination for women.
Medium Rare created You, a quarterly magazine dedicated to supporting and celebrating Priceline customers through all life’s moments, both big and small. From articles on how to free the little ones from head lice, to step-by-step makeup tutorials for special occasions, You tackles the everyday experiences faced by Australians.
Split into three sections — Refresh, Reset and Renew — the magazine encourages readers to embrace healthy habits through seasonal-themed, expert-led content. You also provides audiences with highly engaging beauty advice for all ages based on the latest industry trends, alongside considered product edits.
To complement the print magazine, Medium Rare produces seasonal videos and online articles.
All content is crafted to allow audiences to engage with the brand across various platforms, and position Priceline as Australia’s leading health and beauty destination.
David Jones
Coles Health & Beauty